Sample Introductions

Sample 1

“I’d walk a mile for a camel.”
“Come to Malboro Country.”
“You’ve Come a Long Way, Baby.”
Practically every consumer, including those who do not smoke and would never even consider taking up the habit, can easily identify each of the above slogans as an advertisement for cigarettes. Advertising is all around us, bombarding us on every level. It is so widespread and pervasive that we rarely give it a second thought. However, the images presented in these advertisements are etched in our minds whether we choose to admit it or not. Even children in our culture are not immune to the effects of advertising. In fact, children and adolescents are now targeted in Cigarette campaigns as potential purchasers of tobacco products. Our children are potential victims of unscrupulous individuals who would use a cartoon character such as Joe Camel to sell cigarettes to adolescents. Cigarette advertisers use all their wiles to deliberately seduce the buying public, including children, to purchase deadly products. Since their only real concern is their bottom line they clearly do not act in the best interest of the consumer.

Sample 2

The ad for maybelline’s moisture whip gloss stick for lips is kept brief enough not to strain anyone’s attention, but does provide enough visual stimulation and verbal precision for the viewer to understand the message maybelline wants to get across to you. The ad has a picture of a big tube of the moisture whip gloss stick in the bottom right hand corner and a picture of the model Christy’s face located at the bottom left hand corner with a close up of her lips wearing the moisture whip gloss in the shade of Bearly Wine. At the top of the ad, in the left hand corner, there is a picture of Christy, the model, and a guy with just a waist and up view. Christy has her hands on his shirt, and her lips are puckered up ready to be kissed.